PepsiCo tips flavoured carbonates to outsell colas by 2015
date:Jun 22, 2012
wth prospects.

This category [energy drinks] is growing I have to be honest with you, I thought it would slow down a little but it hasnt,Carey said.

Our position now is in Amp (our product) and Rockstar as a 60% distributor across the US we have a 19% market share when you put those two together. But I really see energy being a place where the consumer is looking for new products and different experiences.

Carey said:So we think energy is something they are looking at, even for pre-workout,
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