date:Jun 22, 2012
The brewers UK and Ireland business said that the 6.3m (5m) spent on film instead of cardboard woulddrive innovationwithin the beer category when it was rolled-out this month.
The switch would also cut carbon emission by 4%, while restricted ink coverage (less than 5% of packaging weight) meant that the film was 100% recyclable, Molson Coors said.
Selected large pack sizes (one is pictured) will also feature a carry handle which the brewer claims is an industry first to increase handling e