date:Jul 12, 2013
With main volumes of lychee from Israel to hit Europe in a couple of weeks, early shipments of the fruit have not done as well as expected. We've shipped some lychee by air so far, said Tomer Ezra, Mehadrin's managing director. So we're selling quantities of fruit already, but not as much as we had expected. The idea of exporting early volumes by air is to take advantage of early season prices before large volumes of the fruit drive those prices down. Because air transport is more expensive than