date:Jul 11, 2013
me vice-president of Level Life and will immediately leverage the Boulder Brands sales, marketing and supply chain teams to fast track the launch into bars and shakes, Mr. Hughes said.
In addition to the acquisition of Level Life, Boulder announced it has signed an exclusive license agreement with Byrne Dairy of Lafayette, N.Y., under which Byrne will become the exclusive distributor and marketer of Smart Balance Milk. Boulder Brands will receive royalty payments as part of the agreement.
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