date:Jul 10, 2013
hief executive officer, IRI, said in a statement. The FreshLook acquisition enables IRI to further improve its market leadership in providing the total view of the store which manufacturers and retailers want, integrate the two sets of information more efficiently and provide shopper marketing, analytics and consulting services that impact the whole store.
Fresh foods make up 20% of store sales across all outlets, according to FreshLook. The company tracks scanner-based sales, actual retail pri