IRI acquired FreshLook Marketing Group
date:Jul 10, 2013
Information Resources, Inc. (IRI) has acquired market research firm FreshLook Marketing Group, which specializes in fresh/random weight foods.

The deal means IRI will be able to provide data and services in perimeter departments such as produce, deli, meat and seafood, and bakery.

Our food manufacturer and retailer clients are eager for a total store perspective; fresh/random weight products are an important component of many retailers footprint and profitability, Andrew Appel, president and c
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