date:Jul 09, 2013
t.
According to ACCC Chairman Rod Sims, The ACCC commissioned customer surveys to test whether this product differentiation was so strong that, taken with other facts, the removal of the Hawker Supa IGA as an independent rival in the market could lead to a substantial lessening of competition.
The customer surveys showed that while non-price aspects of the Hawker Supa IGA offer were valued by consumers, only a small proportion of survey respondents said an aspect of the Hawker Supa IGAs range,