date:Jul 09, 2013
hile Nescafe is the top brand purchased across all States, other brand preferences vary slightly between the States. Queenslanders are slightly more likely (13 per cent) to buy Moccona, while a higher proportion of Tasmanians (7 per cent) prefer International Roast compared to other states.
Supermarket brands enjoyed roughly the same level of popularity across the States (between 1 and 3 per cent). Robert Timms was the fifth most popular brand in each State.
Its interesting to note the differe