date:Jul 09, 2013
, said Norman Morris, Industry Communications Director for Roy Morgan Research.
During this time, the number of Australians visiting cafes has risen, which may be impacting on instant coffee sales, either directly as an alternative to instant coffee consumption or indirectly, by creating a taste for fresh coffee, Mr Morris said. Market-leader Nescafe has declined in popularity, as Moccona and supermarket brands have gained ground, he said.
Other brand preferences more varied across States
W