date:Jul 09, 2013
he population bought Nescafe (down from 25 per cent in 2009).
Despite its declining popularity, Nescafe maintained its lead over closest competitors Moccona (11 per cent of Australians, up from 10 per cent in the year to March 2009) and International Roast (3 per cent, down from 4 per cent in 2009).
Over the last five years there has been a small decrease in the proportion of Australians purchasing instant coffee in an average four-week period, which sales of fresh coffee have remained stable