date:Jul 09, 2013
While sales of instant coffee have seen a decline in the last five years, facing stiff competition from barista-made coffee, Nescafe remains the top choice for Australians, according to the latest findings from Roy Morgan Research.
In the 12 months to March 2013, 38 per cent of Australians aged 14 or over bought instant coffee (excluding decaf) in an average four-week period, down from 42 per cent in the year to March 2009. More than half of consumers who bought instant coffee 21 per cent of t