date:Jul 08, 2013
e, has evolved a strategy that is termed the one code, one consumer policy, which will see it provide a more cohesive approach between its online and Drive banners.
4. Offer regional differences
Although more prevalent in France, retailers desire to segment shoppers to meet different tastes and needs by region or city has become more pronounced in 2013. Carrefour has been at the forefront of this strategy in an attempt to become more agile and differentiated by moving towards greater decentral