Europe's biggest grocers: five winning strategies for growth
date:Jul 08, 2013
h its small format store in North West London. Marrying standard convenience-oriented ranges like food-to-go with its consistent low price message, Aldis debut store caters for convenience shopper missions at discounted prices.

3. Grow multichannel expertise

Looking beyond just their online offer, the top five are placing more emphasis on making sure their offer is similar across all channels, be it small or large stores or through their e-commerce sites.

For Tesco, the belief in a multicha
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