date:Jul 08, 2013
has begun to deliver on its 'discount price policy', in which it ran a campaign promoting fresh produce at prices less than 1. A similar initiative has also been seen at Carrefour, where it has shifted away from seasonal promotions towards an EDLP model, focusing on constant low prices on a number of brands.
Meanwhile, the biggest price-focused initiative this year has come from Tesco with the launch of its Price Promise, a price comparison system that refunds the difference to shoppers if pro