date:Jul 08, 2013
ience stores and adopting multichannel strategies; focusing on price; and offering regional differences to meet local shopper demand.
1. Focus on price
With the regions shoppers facing poor economic news on a daily basis six successive quarters of shrinking GDP, high unemployment and spending cuts most are seeking value every day. This mindset has boosted the performance of Aldi and Lidl, while the discounters growth has encouraged other leading retailers to focus even more on price.
Auchan