Europe's biggest grocers: five winning strategies for growth
date:Jul 08, 2013
isation. The change will enable store directors to decide on how much space to dedicate to seasonal products and which products to put on promotion, offer more freedom to allocate resources and tailor ranges to the local catchment.

In the UK, Tescos appointment of Andrew Yaxley as its first managing director for its London stores highlights the importance of offering a tailored approach. A key part of Yaxleys brief is to develop and personalise stores to meet the demands of the capitals diverse
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