date:Jul 08, 2013
We review the top five grocery retailers in Europe Carrefour, Tesco, Schwarz, Auchan and Aldi - and the tactics they are employing to drive growth and stay at the top of their game.
Although Europes leading retailers operate across a range of channels and markets, their short-term strategies are seeing them focus increasingly on the regions shoppers and in order to help differentiate themselves from rivals.
This is seeing companies striving to get closer to shoppers through building conven