date:Jul 08, 2013
The improved sales momentum continued at Morrisons during the four week period with new selling areas coming on stream.
Tesco looks to have stabilised sales, whilst ASDA's performance was set against a very strong period last year. However, the top four sales growths were somewhat lower than that of the discounters, Waitrose and MS.
With shopper disloyalty a factor in any four week period, the timing of advertising and promotional activity is key. So with no major 'event' to advertise around,