In China, Nestle and Danone play it by the book
date:Jul 08, 2013
e who declined to be identified due to the sensitivity of the issue.

In one case, we simply said 'no comment' for the record while we directly spoke with the government on the issue to sort out the misunderstanding.

Kedl, from Control Risks, said an essential part of crisis management in China was building relationships with various wings of the state before any crisis took place.

The worst time to have to get to know people in the government is when you are in middle of a crisis, he said.

I
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