date:Jul 08, 2013
ant milk products.
It was not clear how long the companies had known they may become the subject of investigation. But once it became public, they had to respond quickly before negative reports were circulated on Chinese social media, which could harm reputations and sales.
The strategy seems to have worked - there has been limited comment on the subject so far, both in state media and online.
The media environment here has absolutely changed. Social media has revolutionized what companies do