date:Jul 04, 2013
demographic for the historically family-oriented Maggi Brand', according to Bluemarlin, who utilized 'aspirational' food photography to drive the new brand message.
Bluemarlin updated Maggi's signature yellow pantone with an illuminating white sunburst background. According to the agency, the use of on-pack silver highlights 'reinforce Just for 2s foil-pouch freshness and contribute to its overall modern aesthetic. Quirky typography adds a sense of colourful informality to on-pack communication