date:Jul 04, 2013
Spanish retailer Dia has opened its first Dia Fresh store in France. The store, which is located in the ground floor of a residential building in Nice, focuses largely on fresh produce, with fresh fruit, vegetables, meat and fish making up around 70% of the banner's offering.
Dia began roll-out of the fresh food focused model across Spain last year, after a successful pilot trial in Madrid. A similar concept was launched in November 2012 in Lisbon under the 'Mini Fresh' banner.
Dia's new store