date:Jul 04, 2013
olworths customers said that supermarket had low prices.
For the last five years, advertising campaigns from the two supermarket giants have focused on price, and Roy Morgan said this is reflected in the overall increase in association of both Coles and Woolworths with low prices.
Despite the strong five-year gains overall, still less than half of each supermarkets customers associate it with low prices, said Norman Morris, Industry Communications Director for Roy Morgan Research.
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