date:Jul 04, 2013
The number of consumers who associate Australian supermarket group Coles with low prices has dropped in the last twelve months, according to findings from market research organisation Roy Morgan Research.
According to Roy Morgan, almost 45 per cent of Coles customers believe the supermarket has low prices, which is just two points ahead of Woolworths customers.
This is a drop for Coles from 1 in 2 customers in 2012 saying the supermarket had low prices. By comparison, in 2012, 40 per cent of Wo