date:Jun 19, 2012
er had achieved early success with the August 2010 roll-out of Casa Di Mama, a frozen pizza range claimed to have the quality credentials of chilled pizza.
Overall, reported sales in the UK take home pizza market increased by 22% to reach 825M between 2006 and last year.
Growth was driven by a combination of factors, however, at core was the expansion of own-label, increased promotional activity and the position of pizza as a relatively low-priced family friendly food, said Beckett.
Family ow