date:Jun 19, 2012
Town in 2008 appears to be paying off as the market leader posted 13% sales value growth in 2010 to grab a 24% share of the frozen segment, said Mintels senior food analyst, Alex Beckett.
Similar to its parent brand Dr Oetker, Chicago Town reaped the rewards of a busy innovation schedule. It targeted pizza delivery users by launching limited-edition pizzas under its Takeaway brand under such youth-friendly themes as The X-Factor and the FIFA World Cup.
FIFA World Cup
Mintel also said Dr Oetk