Superfruits continue to dominate beverage flavors
date:Jul 03, 2013
Herbs, spices, honey, superfruits and other healthy flavors are driving flavor trends in the global beverage market, according to Innova Market Insights.

Superfruits are continuing to grow in popularity globally. Pomegranate is the most popular superfruit flavor as it was contained in more than 40% of beverage launches from June 2008 to May 2013 that featured superfruit flavors. This compared with acai at 12.5% and lychee at 12%. Up and coming superfruit flavors include guanabana/soursop, cactu
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