Jennie-O taking aim at beef, pork categories
date:Jul 02, 2013
xtension into the chub sausage category, Mr. Leitch said he did not think it would impact Jennie-Os tray-pack business.

What we really think we will do is we will convert that beef chub user into a turkey chub user, and then, maybe one day, into a tray pack user, he said. Our research has shown us that theres opportunity for that.

Jennie-O also has done a re-fresh on its turkey bacon line with a new product formula and new packaging.

Weve has some really good success with it, Mr. Leitch said.
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