Jennie-O taking aim at beef, pork categories
date:Jul 02, 2013
ch added that Hormel wants to also get into the fresh ground chub sausage category as well.

I mentioned the merchandising against beef and this is really important to us, and so we are working hard to try and arrange this; have the retailers work with us, he said.

The Jennie-O Turkey Store brand has strong positions in the fresh, frozen and processed portions of the business, but its strength is tray-pack, where it has a 36% market share and is the category leader. In discussing the companys e
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