date:Jul 02, 2013
rton. These results were consistent across age group, gender, duck purchase frequency and Maple Leaf Farm customer vs. non-customer. And, the vacuum skin packaging outperformed the carton on all positive descriptorstaste, health, premium product and gourmet product.
The new packaging provides a means for consumers to examine the entire product, which is an important factor when purchasing raw food, particularly high-end proteins, says Cindy Turk, director of marketing.
The new packaging techno