date:Jul 01, 2013
as any in the beverage industry, Trachtenbroit stressed that 2B is not an aloe drink per se. (Trachtenbroits been down that road before, having worked on a never-released product called Halo.) Instead, he prefers to position 2B as an any time of the day kind of product that is refreshing and low-calorie, and one that consumers can choose without having to sacrifice any other part of their diet. Still, Trachtenbroit said that he believes aloe beverages will be a big time business down the road.