Larry T returns with new monkfruit-sweetened drink line
date:Jul 01, 2013
des sugar and Purefruit, a patented zero-calorie monk fruit extract marketed by Tate Lyle. Trachtenbroit said that he chose monk fruit for two reasons.The sweetener would keep the calorie count low without sacrificing taste, he said. Trachtenbroit also believes that monk fruit doesnt have that lingering sweetness that consumers often associate with stevia.

Im in love with PureFruit, Trachtenbroit said. Its a clean sweetness.

Yet despite being infused with aloe, an ingredient thats as on-trend
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