date:Jul 01, 2013
ckman Group) owns a small equity interest in the brand.
Geared toward younger consumers, Trachtenbroit called 2B the least complicated line of drinks that hes ever launched, and one that makes no functional or health claims. Nevertheless, 2B (a name that designed to encourage consumers 2B to whoever they want 2B, Trachtenbroit said) is formulated with two distinctly non-mainstream ingredients in aloe and monk fruit.
At 20 calories per 16 oz. bottle, 2B contains a blend of sweeteners that inclu