date:Jul 01, 2013
Brain-Twist may be all said and done, but Larry Trachtenbroits unquenchable thirst for beverage innovation lives on with the launch of 2B, a line of all-natural, aloe-infused and monk fruit-sweetened enhanced waters. 2B is the first beverage line out of Think-It Drink It, Trachtenbroits first beverage venture since the demise of Brain-Twist.
Majority-owned by Think-It Drink It, 2B also counts a handful of private investors as minority owners. Additionally, Pepsi Cola New York (owned by the Honi