date:Jul 01, 2013
mpany.
Its probably the best example of how our company really came to understand and listen to consumers, Kennedy said.
Coca-Cola Life will hit the market this week in Argentina, and will grow only if it succeeds in its pilot market, Kennedy said. According to the Reuters article, Coke executives compared the launch to the 2005 debut of Coca-Cola Zero, which was introduced in Australia and now sells internationally.