date:Jul 01, 2013
by 30 percent.
Kennedy said that the launch corresponds with Cokes desire to offer variety with both products and formats, as evidenced by its widely-distributed mini cans, for example. The company isnt trying to fool drinkers into thinking Coca-Cola Life is another form of the original Coca-Cola, she said.
Were not intending it to replace any other, Kennedy said. Its really an addition.
While Kennedy said that the product was launched as yet another way to meet the demands of consumers and t