Hormel offers its rationale for REV
date:Jul 01, 2013
protein for the sustaining energy that those teenagers are looking for.

REV was launched 10 weeks ago and Mr. Venenga said its consumer appeal is broader than Hormel anticipated.

It appeals to guys, gals, kids, teens (and) adults, he said. I know we sell them in our corporate office and there are plenty of non-teenagers eating these items as well. It is just a quick, protein-based snack for lots of consumers.

While educators who frown on eating during class may not be happy, Mr. Venenga said
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