Hormel offers its rationale for REV
date:Jul 01, 2013
food consumed has no prep, no mess and takes no time, Mr. Venenga said. That is a really big number, 37%

Noting that yogurt and snack bars are foods of the decade, Mr. Venenga added that 8 of the 10 fastest growing foods are eaten cold, (and) 90% of all snacks are eaten while doing another activity. So, this is clearly on trend with consumers.

Much like Greek yogurt, Hormel Foods is attempting to leverage consumer interest in products featuring protein with REV.

Consumers tell us that they un
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