date:Jun 28, 2013
Vitaminwater, and together with Lightly orchestrated the unprecedented deal for 50 Cent to become the face of Vitaminwater for $5 million and a 5 percent equity stake in the company. Rodsky and Oza stayed in touch after Cokes $4.1 billion acquisition of Vitaminwater in 2007, and have since regularly shared information on prospective deals and made similar investments in several emerging consumer brands, including Vita Coco and Pop Chips.
Along with Strands investment in Bai, Rodsky will serve