date:Jun 28, 2013
tems from a longstanding relationship between Rodsky and marketing guru and Bai investor Rohan Oza. Rodsky, who counts Oza as a close associate and partner first met Oza while a talent agent at Creative Artists Agency (CAA). At the time, Oza was the brand manager for Coke-owned Powerade and a rising star at the cola giant.
According to Rodsky, it was he who first introduced Oza to Chris Lightly, the manager for rapper 50 Cent. By 2002, Oza had moved on to become the VP of marketing for Glaceaus