Strand Equity Acquires Minority Stake in Bai Brands
date:Jun 28, 2013
ai], Rodsky said. Were always looking for emerging categories and leaders in those categories, and Bai really fits that mantra.

Rodsky said that Bais brand proposition as a low-calorie, all-natural and better-for-you beverage and the overall shift toward consumption of healthy drinks were the chief reasons for Strands investment. In addition, he noted his belief that coffeefruit is on a path to becoming a burgeoning ingredient in food and beverages. Rodsky also praised Bais management team as h
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