date:Jun 19, 2012
cing the frozen food display in the secondthird of the customer's trip through the store. Having it tooclose to the checkout can have a negative effect.
The dti also is participating in a study, by the rheingoldInstitute, to better know the habits of the frozen foodconsumer. Results will be reported when it is completed in the
autumn.
The gathering was also, for the sixth time, the scene of theCool Cup award to German retailers with outstanding frozenfood departments. Sponsored by the dti and