date:Jun 27, 2013
This is the first week of summer, when temperatures and iced-tea consumption rise sharply. But with the noisy introductions of such recent entrees as Wendys Pretzel Bacon Cheeseburger, Sonics Pretzel Dogs and McDonalds new Quarter Pounders its been easy to overlook the quiet race for iced-tea supremacy going on among the top burger chains. Like coffee, iced tea is a high-profit-margin item that sounds even tastier to operators when sales and customer growth is hard to come by.
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