date:Jun 27, 2013
alian market in 2012, with a 58.1 per cent value share and a 55.6 per cent volume share.
The next most popular category was impulse ice cream, with a value share of 21.7 per cent and volume share of 28.3 per cent. Artisanal ice cream made up the rest of the sector, with a 20.2 per cent value and 16 per cent volume share in 2012.
According to data from market research organisation Neilsen published in the Retail World Grocery Guide 2012, the ice cream sector in 2012 had a grocery value of $992