date:May 07, 2012
rity of Chinese, Baijiu - a traditional distilled liquor - is still the drink of choice. As Martin Riley, Pernod's chief marketing officer, said: It's a phenomenon and plays a pivotal role in society 900m cases are sold a year. In comparison, just 4m cases of international spirits are sold every 12 months.
What might be read into this is, aside from China's rich who like to buy into the idea of luxury, most of the population are still wedded to a very traditional drink.
As Riley pointed out