date:Jun 25, 2013
Starbucks Corp. plans to raise prices by an average of 1% on some of its beverages in the U.S. It would mark the first price change in 18 to 24 months for some markets, the company said.
Increasing rent, labor and non-coffee commodity costs as well as competitive dynamics are the reasons behind the new pricing, Starbucks spokesman Jim Olson said. Coffee costs have been on the decline and for that reason -- and to keep up with rivals -- Starbucks in May reduced the price of its packaged coffee s