date:Jun 25, 2013
rket share has been narrowing. In terms of domestic share, Coca-Cola is 27.9 percent and Suntory 19.6 percent. The gap used to be much bigger, said Kazuhiro Miyashita, editor of a trade magazine.
Still, Suntory and its rivals see little room for growth in their saturated home market and have set their sights overseas in recent years.
Suntory acquired soft drinks maker Orangina Schweppes and New Zealand's No. 2 beverage firm Funcor Group, both in 2009. In 2011, it entered into a joint venture w