date:Jun 24, 2013
discontinued the coconut water energy drink it introduced in 2011.
Still, Ms. Williams sees more category growth ahead.
I think coconut water is here to stay, she said. Since 2009, Innova Market Insights has tracked more than 250 coconut water beverages in the U.S., and growth is steady. There is no slowdown in consumer interest in more simple and natural products, and coconut water meets those needs.