date:Jun 24, 2013
re branded as natural, according to Mintel.
Coconut water appeals to consumers looking for healthier alternatives to juice or traditional soft drinks, Ms. Williams said. It also appeals to consumers looking for new flavors. Its a familiar flavor with a new texture and taste.
Granted, some coconut water products have not soaked up that sweet success. So Delicious Dairy Free, a division of Turtle Mountain L.L.C., no longer makes its 2010-launched coconut water-based sorbet line, and Rockstar has