date:Jun 24, 2013
te and chocolate berry.
North America leads the number of product launches, with 35% of global coconut water introductions in 2012, according to recent research from Chicago-based Mintel International. U.S. consumers may be more familiar with the electrolyte benefits of the beverage than those in other regions, the report said.
Low-, no- or reduced-fat product claims were represented on 47% of 2012 launches, while allergen- or gluten-related claims accounted for 43%, and 40% of the products we